marketing Archives - 8020Info Inc.

Vol-23_No-17_Dec-11-2023

In this 8020Info Water Cooler we look at questions to assess your personal performance this year, getting rid of “barnacles”, choosing a few key goals for action in 2024, reimagining marketing with AI in the mix, avoiding pitfalls in one-on-one meetings, success factors behind outperforming family-owned businesses, and our year-end shout-out. Enjoy!

Questions for your Personal Annual Review
Developing Goals for Next Year
Reimagining Marketing and Sales with AI
How to Have Lousy One-on-Ones
The List: Success Factors Behind Outperforming Family-Owned Businesses
Reading: Strategic
Reading: Elastic
Our 2023 Year-End Shout-Out

Vol-23_No-17_Dec-11-2023 Read More »

Vol-23_No-14_Oct-02-2023

Water Cooler / Rob Wood

In this 8020Info Water Cooler we look at clarity of organizational purpose, types of motivation, how to communicate bad news, power words for marketing success, characteristics of effective executives and necessary endings. Enjoy!

Five Tests for a Purpose Statement
An Overlooked Form of Motivation
Communicate Bad News with 4Rs
Two Words for Marketing Success
Zingers: • Moving-Average Culture
The List: What Makes an Executive Effective
Deal with Necessary Endings
Reading: Right Kind of Wrong
Reading: How We Got to Now (Six Innovations that Made the Modern World)

Vol-23_No-14_Oct-02-2023 Read More »

Vol-23_No-08_May-29-2023

Water Cooler / Rob Wood

In this 8020Info Water Cooler we step up “the ladder of responsibility” for decision-making, put employee complaints in categories, pose questions to ask before hiring someone you know socially, offer tips for marketing, reading and dealing with turnover, and counsel you to consider context. Enjoy!

The Ladder of Responsibility for Choices
Handling Four Types of Employee Complaints
Make Someone Happy
A Tip to Counter Team Turnover
The List: Questions to Ask Before Hiring a Friend
Consider the Context
Reading: Grow Your Spine and Manage Abrasive Leadership Behaviour
Reading: Rules for Radicals

Vol-23_No-08_May-29-2023 Read More »

Vol-22_No-15_Oct-24-2022

Water Cooler / Rob Wood

In this 8020Info Water Cooler we look at the importance of friends at work, onboarding and accountability, using doubts productively, six skills your team needs and tips from marketing cookware. Enjoy!

The Importance of Work Friends
Understanding (and Improving) Accountability
How to Become a Productive Doubter
Tips from Marketing Cookware
The Model: Six Skills Your Team Needs
A Renewed Focus on Onboarding
Reading: IdeaFlow: The Only Business Metric That Matters
Reading: The Half-Life of Facts: Why Everything We Know Has an Expiration Date

Vol-22_No-15_Oct-24-2022 Read More »

Vol-22_No-11_Aug-01-2022

Water Cooler / Rob Wood

In this 8020Info Water Cooler we look at getting out of survival and burnout zones, how to lead through a no-win scenario, tips for interviewing customers, start-up systems, whose interest your board serves, and signs of non-inclusive hiring. Enjoy!

Getting out of Survival and Burnout Zones
How to Lead through a No-Win Scenario
The Wrong Way to Interview Customers
Start-up Systems Matter Too, Not Just People
Five Red Flags for Non-Inclusive Hiring
Whose Interest Does Your Board Serve?
Reading: Stage (Not Age) | This is Marketing

Vol-22_No-11_Aug-01-2022 Read More »

Vol-22_No-10_July 11-2022

Water Cooler / Rob Wood

In this 8020Info Water Cooler we look at managing with compassion, giving up cheerleading approaches to change, perseverance vs. stubbornness, pairing typefaces, roadblocks that take us off track, and how it’s better to be different. Enjoy!

Managing with Compassion in a Heartless Culture
We Need to Stop Cheerleading Change
Perseverance vs. Stubbornness
How to Pair Typefaces
Dan Sullivan’s Checklist to Stay On Track
Different is Better
Reading – The Power of Employee Resource Groups
Reading – Sentient: What Animals Reveal About Our Senses

Vol-22_No-10_July 11-2022 Read More »

Vol-22_No-08_May_30-2022

Water Cooler / Rob Wood

In this 8020Info Water Cooler we look at engaging different types of stakeholders, seven distractions to avoid, how to simplify your case to make it more persuasive, what we’re reading, and tips to ensure you’re solving the right problem. Enjoy!

The Engagement Onion
Seven Stupid Distractions to Eliminate
The Simpler Way to Be More Persuasive
Marketing in the Post-Pandemic Era
The List: Solving the Right Problem
Whose To-Do List Is It Anyway?
Reading: Good Strategy Bad Strategy | The Crux
Reading: The Power of Regret: How Looking Backward Moves Us Forward

Vol-22_No-08_May_30-2022 Read More »

Vol-22_No-07_May_09-2022

Water Cooler / Rob Wood

In this 8020Info Water Cooler we look at promoting change, encouraging staff, better check-in conversations, T-shape skill sets and knowing when it’s time to pull the plug. Enjoy!

Two Techniques for Promoting Change
Focus Your Check-In Conversations
The One-Minute Manager’s Top Takeaway
Scratch the Degree Requirement
When To Pull the Plug
Consider Hiring “T-Shaped” Leaders
Reading: A New Way to Think
Reading: Range (Why Generalists Triumph in a Specialized World)

Vol-22_No-07_May_09-2022 Read More »

Vol-22_No-03_Feb_14-2022

Water Cooler / Rob Wood

In this 8020Info Water Cooler we look at updates to a marketing classic, balancing the paradoxes of leadership, HR trends for 2022, a list of decision-making steps, what we’re reading and determining when to concede. Enjoy!

Kotler on Marketing, Today
The Workplace, Today and Tomorrow
Paradoxes of Leadership
An Economic Historian on Five Laws of Stupidity
Some Decision-Making Steps
On Whether to Concede
Reading: Compassionate Leadership | Forty Ways to Look at Winston Churchill

Vol-22_No-03_Feb_14-2022 Read More »

Vol-21_No-6_Apr_26-2021

Water Cooler / Rob Wood

In this 8020Info Water Cooler we consider the value of recognizing service to the public, advertising that charges like a rhinoceros, tips for starting up, avoiding a tug-of-war during change, and improving through less, not more. Enjoy!

The Power of Recognizing Service to Others
Tips for Rhinoceros Marketers
Get a Grip on your Tongue
Avoid “Tug-of-War” Change Management
Key Principles for Starting Up
Try Subtracting, Not Adding
Reading: Evolution of Everything | World Without Email

Vol-21_No-6_Apr_26-2021 Read More »

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